The partnership has revolutionized LALIGA’s global sports broadcast and streaming experience by providing viewers with interactive, contextual content through its broadcast and streaming partners, significantly enhancing audience engagement and unlocking new advertising opportunities. The results have been high levels of user engagement and dramatically increased viewing times.
Leveraging Play Anywhere’s groundbreaking Interactive Rights framework, the platform provides full transparency of rights to LALIGA’s rightsholders and openness of revenue allocation and disbursement throughout the LALIGA distribution ecosystem.
Ease Live’s interactive graphics platform, integrated with Play Anywhere’s patented Clearinghouse and Compliance platform, has enabled LALIGA to deliver groundbreaking live interactivity for fans. The interactivity enables fans to engage in real time with instant highlights, live player and game stats, polls, quizzes, leaderboards, and other interactive features during matches. The experience has driven a 25% increase in watch time and has created fresh monetizable advertising and sponsorship inventory for LALIGA and its partners.
Jorge de la Vega, Executive General Director at LALIGA, commenting on the award, said: “Our collaboration with Play Anywhere to give viewers a truly interactive solution has provided our fans with an enhanced viewing experience while creating new revenue opportunities for our broadcast partners.”
De la Vega further explained: “By integrating interactive content into our broadcasts and OTT streams, LALIGA can offer fans a richer, more immersive experience that extends viewing times and boosts interaction. This, in turn, enhances the value of our media rights by creating new avenues for monetization.”
Play Anywhere and LALIGA first provided viewers with integrated interactive capabilities through LALIGA+, the league’s multi-device streaming platform and app. The interactive solution was used by viewers across multiple continents, with 30% of viewers interacting when given the chance.
Kjetil Horneland, Ease Live’s CEO, commented: “Winning the IBC2024 Innovation Award is a testament to the power of interactivity in driving both fan engagement and new revenue streams. Together with LALIGA and Play Anywhere, we have demonstrated that interactive experiences can transform the viewing experience while delivering significant value to broadcasters and advertisers.”
Yaacov Ben-Yaacov, CEO of Play Anywhere, added: “Our collaboration with Ease Live and LALIGA has allowed us to provide a solution that not only captivates fans but also simplifies global monetization for broadcasters. LALIGA and Play Anywhere’s Interactive Rights agreement unlocks the possibility for LALIGA’s broadcast partners to deliver interactive, contextual content that drives engagement and boosts ad inventory with minimal integration and at no licensing cost to the broadcaster.”
LALIGA
LALIGA is the largest football ecosystem in the world. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has over 220 million followers globally across social networks, on 16 platforms and in 20 different languages. With its headquarters in Madrid (Spain) it has the most extensive international network of any sports property and is present in 34 countries through 11 offices. The organisation carries out its social work through its FOUNDATION and was the world’s first professional football league to establish a league for intellectually challenged footballers: LALIGA GENUINE.
Play Anywhere
Play Anywhere Holdings Inc. enables interactive services across all sports and unscripted content through its unique Interactive Rights agreements. Play Anywhere’s patented AI fintech platform, which includes a compliance engine, a clearinghouse, and a data analytics platform, provides transparency to all stakeholders in the media value chain and unlocks the value of interactivity across licensed content. Over the past several years the clearinghouse has processed over a trillion B2B transactions across more than a billion unique users.
Ease Live
Ease Live, an Evertz company, is an award-winning interactive graphics platform, powering the largest sports leagues, broadcasters and streaming services worldwide. Every day, the Ease Live Platform distributes digital overlays to millions of end users on web, mobile and connected devices, enabling content owners to deliver audience engagement and targeted interactive content at scale. Ease Live enables the ultimate viewing experience for the next generation viewer across connected devices.
