In a bid to cater to the evolving preferences of Gen Z and millennials, Vizrt, a leading provider of real-time graphics and live production solutions, has joined forces with the innovative startup blinx. Unlike traditional broadcasters, blinx is on a mission to offer fresh perspectives and deliver captivating narratives produced by and for the younger generation.
This partnership embraces cutting-edge technology to craft unique experiences across various screens and platforms, harnessing XR technology and Viz AI to introduce the world’s first ‘digital twin’ launched by a media hub in the metaverse. Powered by Vizrt, this Metaverse studio aims to create an immersive content experience like no other.
The storytelling approach employed by blinx disrupts traditional norms, catering to the distinctive needs of Gen Z and millennials. Recent research conducted by Vizrt has unveiled a notable shift in the viewing habits of this generation. They are increasingly gravitating away from traditional storytelling and gravitating toward content that prioritizes social-first dynamics. blinx, initially launched in the Middle East and North Africa (MENA), stands out for its ambition to meet the advanced viewing expectations and requirements of this tech-savvy demographic.
To cater to an audience that prefers graphics-rich content, blinx relies on Vizrt’s suite of storytelling tools, including Viz Virtual Studio, Viz Engine, and Viz Pilot Edge. These tools enable the creation of high-quality virtual sets, augmented reality (AR) graphics, and interactive graphics. This approach aligns with findings from the survey, which revealed that Gen Z and millennials seek more on-screen graphics (40%) to enhance engagement (48%) and simplify complex stories (49%).
In addition to the graphics tools, blinx also leverages Viz Vectar Plus, Viz Mosart, and Viz Multiplay for live video mixing, automated live broadcasts, and video content management across multiple screens. The technology is seamlessly integrated with Mimir and DiNA systems, ensuring a streamlined and uninterrupted content delivery process. This partnership between Vizrt and blinx exemplifies the industry’s commitment to adapt and evolve in response to the shifting preferences and demands of younger viewers in the digital age.
