Telstra strengthens global media presence through new PoPs and partnerships

Broadcast, Esports, Media, Entertainment

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Leading telecommunications and technology company, Telstra, is delighted to announce the expansion of its world-leading Telstra Global Media Network (GMN) into China and India, adding to the company’s already impressive capabilities in two of the world’s largest media markets.

“The points of presence in India and China have been strategically selected to provide connectivity to media broadcasters in the region,” comments Andreas Eriksson, Head of Telstra Broadcast Services. “These PoPs have been designed to provide exactly the degree of high availability and low latency required to meet professional media standards for live events, sports, esports, gaming and more. “The partnership with Zixi will also assists us to deliver high quality content to internet connect media buyers using Telstra’s high-capacity internet peering arrangements and cloud infrastructure.”

Telstra has been operating and delivering telecommunication services in India since 1995. The Telstra GMN develops on the company’s already impressive connectivity in the region and is connected to new points of presence in Mumbai and Chennai. These are perfectly positioned to transport sports, esports, gaming and entertainment content both in and out of what is the world’s second-largest telecommunications market in terms of subscribers.

Telstra has operated in China since 1989. Through its joint venture Telstra PBS, it was the first foreign company licensed to provide connectivity and network services on the mainland. It already operates data networks in 38 key cities and now has five data centres in China, the expansion adding to its Hong Kong data centres, Stanley teleport and master control room. The Telstra GMN is connected to points of presence in Beijing and Shanghai.

The PoPs in each city — Beijing, Shanghai, Mumbai and Chennai — are sited in two separate data centres to provide both A and B paths for full redundancy.

In addition, Telstra has also announced its latest strategic partnership with Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, to provide stable, secure and cost-effective distribution of content over IP to Telstra’s customers and partners worldwide as part of the Telstra GMN.

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