India’s leading media conglomerate, ABP News Network, has once again come to light as a ‘People-first’ news network, having taken numerous steps to mitigate the impact of COVID-19 on our society. As corporates face an unprecedented business crisis, ANN has paved its way towards an effective coping strategy and created a positive societal impact through its novel, yet prudent initiatives.
Just like health workers have been risking their lives to treat and give care to COVID-19 patients, and government authorities have been working tirelessly to control the spread of the virus; ANN has showed its valour and solicitude by helping spread timely and appropriate information on COVID-19 and made a special effort to help those in need.
One of the most heartfelt initiative from ANN is ‘Senior Patrol’, which has been carried out in collaboration with Robinhood Army (RHA). Senior Patrol is targeted towards helping the most senior and susceptible members of the society. Under this initiative, they deliver essentials like food, medicines, etc. to senior citizens amid the lockdown, in the safest way possible.
ANN Reporters have been on the frontlines in delivering every piece of information to the viewers. This includes an exclusive report on COVID-19 testing kits, wherein ANN reporters visited a pathology lab to help viewers understand the workings, proceedings and components of the Mylab testing kit. [Follow this link to watch the exclusive story: https://www.youtube.com/watch?v=ezq12ZQp6fc]
Consequently, through continuous efforts, minute-to-minute updates, and comprehensive insights on the pandemic, ANN’s digital platform has garnered a whopping 15.7 Billion Impressions in the month of March (Source: YouTube Analytics), attesting their dominance on the digital front. This has further strengthened the trust & faith viewers have in ANN’s sui generis content.