As Kids OTT (VOOT Kids) and Broadcasters (Nickelodeon and Sonic) readied a robust content line-up to engage kid during summer vacation, the ongoing lockdown which resulted in no shoot/remote operations seem to have had the least impact on Kids Entertainment Industry. With growing engagement on a daily basis, the Kids Entertainment Brands are announcing latest episodes of shows and planning new Content launches.
The kids’ genre has seen a 33% growth by moving up to 9% share in total TV at 2+
Nickelodeon franchise leads the category with 34 % market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise
Co -viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week
Last week, Nick Franchise announced launch of new episodes of popular toon shows