Kids Entertainment Industry Growth

Kids Entertainment, Kids OTT, VOOT Kids, Nickelodeon and Sonic, Nick Franchise, Popular toon, Content launches, Franchise

Share

As Kids OTT (VOOT Kids) and Broadcasters (Nickelodeon and Sonic) readied a robust content line-up to engage kid during summer vacation, the ongoing lockdown which resulted in no shoot/remote operations seem to have had the least impact on Kids Entertainment Industry. With growing engagement on a daily basis, the Kids Entertainment Brands are announcing latest episodes of shows and planning new Content launches.

The kids’ genre has seen a 33% growth by moving up to 9% share in total TV at 2+
Nickelodeon franchise leads the category with 34 % market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise
Co -viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week
Last week, Nick Franchise announced launch of new episodes of popular toon shows

Most Popular

Editor's Choice

An EXCLUSIVE Interview Anant Roongta, MD, Famous Studios by our editor Anisha  Gakhar

An EXCLUSIVE Interview Anant Roongta, MD, Famous Studios by our editor Anisha Gakhar

Anant Roongta, MD, Famous Studios, is young at heart and focussed at breathing new life into the legacy of Famous Studios
It is out of the ordinary, when a legacy-family-born child, makes it big (read: bigger)—yet with the same...

Don't Miss a Story