Embrionix Names Roy Folkman Vice President of Sales for North America

New Sales Team Leader Has 34 Years of Media Industry Experience in Both Technical and Sales Roles
Roy Folkman, VP Sales North America, Embrionix
Roy Folkman, VP Sales North America, Embrionix


Embrionix today announced the appointment of Roy Folkman to the position of vice president of sales for North America. In his new role, a promotion from his previous position as Embrionix director of sales, Folkman will lead sales efforts across the media industry and help position the company for further growth.

"Roy is a highly motivated industry professional with a strong history of sales success," said Renaud Lavoie, Embrionix president. "With his experience selling into complex environments, his skills as a manager and communicator, and his unwavering integrity and focus on the customer, he will make a great leader for our North American sales team."

Folkman has worked as a media industry professional for 34 years in both sales and technical roles. He joined Embrionix in 2018 as director of sales, having earlier served as a strategic account manager in the U.S. for Grass Valley. Folkman previously was chief engineer at Post Haste Video in Vancouver. He began his career as a maintenance technician working at Canadian broadcast facilities. Folkman graduated from the Southern Alberta Institute of Technology in 1985.

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