Embrionix today announced the appointment of Roy Folkman to the position of vice president of sales for North America. In his new role, a promotion from his previous position as Embrionix director of sales, Folkman will lead sales efforts across the media industry and help position the company for further growth.
"Roy is a highly motivated industry professional with a strong history of sales success," said Renaud Lavoie, Embrionix president. "With his experience selling into complex environments, his skills as a manager and communicator, and his unwavering integrity and focus on the customer, he will make a great leader for our North American sales team."
Folkman has worked as a media industry professional for 34 years in both sales and technical roles. He joined Embrionix in 2018 as director of sales, having earlier served as a strategic account manager in the U.S. for Grass Valley. Folkman previously was chief engineer at Post Haste Video in Vancouver. He began his career as a maintenance technician working at Canadian broadcast facilities. Folkman graduated from the Southern Alberta Institute of Technology in 1985.