Network18, one of India's largest media groups, has deployed Grass Valley's flexible and scalable iTX integrated playout platform to underpin the transition to a standardised playout model across all its facilities. The solution was chosen for its proven future-proof features, and enables the Mumbai-based company to manage and operate multiple playout channels – across multiple platforms – with greater scalability, flexibility and efficiency.
Network18 operates a large mix of news and entertainment channels in addition to multiple digital products of the biggest names in media, such as News18 Network, CNBC-TV18, CNN News18, Colors, MTV, Moneycontrol, Firstpost and Forbes India. To meet the needs of the fast changing and rapidly growing market, the organisation needed an agile solution capable of handling large-scale integrated playout and over 25 formats and resolutions natively, from SD to 4K UHD, managing content natively as SDI baseband as well as IP, without additional transcoding.
Rajat Nigam, group CTO, Network18, commented, "We, at Network18, constantly explore and evaluate newer technologies and solutions aligned with our business objective of value leadership. Our system design has always adhered to the fundamental principles of flexibility, reliability and versatility that enables us to easily add more channels, deliver services to online and social platforms or support 4K UHDTV content compatible with today’s multi-platform distribution environment."
Grass Valley's iTX platform delivers an intuitive multipurpose operator interface that provides end-to-end workflow tools, such as file and lines ingest, asset management, and preview functions. The Network 18 team gains all the functionality needed, from high-end graphics to subtitling, SCTE, and voice over (VO), in one flexible platform. Network18 also deployed GV ION storage that ensures reliability across applications from playout to news production.
Farzin Najmi, VP, Broadcast Technology and Operations, CNBC-TV18, added, "In a rapidly evolving market, tools that are robust, easy to deploy, intuitive and future-ready are essential to staying ahead of the curve."
“Broadcasters increasingly have to address a wide range of digital OTT platforms in addition to traditional linear services,” said Somu Patil, VP, Sales, APAC, Grass Valley. “Our iTX solution is a workhorse for large-scale integrated playout, encompassing file/live IP/SDI playout, captioning/subtitling, audio processing and graphics branding. The system also enables Network18 to deliver services across multiple platforms without the need for separate encoding. We are proud to have expanded our partnership with Network18 and to help the company meet its business needs today and in the future.”