Grass Valley cements collaboration for a software-defined future

Tim Shoulders, president, Grass Valley
Tim Shoulders, president, Grass Valley

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At IBC2019, Grass Valley will display new enhancements, along with live demonstrations of its applications-based solutions. In addition, Grass Valley will highlight collaborations with industry partners that deliver benefits to both, the industry and its customers, through the GV Technology Alliance (GVTA). With a raft of customer announcements and product launches planned, Grass Valley will also cement its position as an industry front-runner across areas such as IP workflows and remote /at-home production.


“Grass Valley helps customers leverage IP and 4K UHD solutions as they increase their capability to deliver captivating content on any device. Greater workflow flexibility and efficiency is now more critical for broadcasters and production companies than ever before and we have responded by reducing reliance on proprietary hardware and delivering advanced software platforms that are easily and quickly deployed,” said Tim Shoulders, president, Grass Valley.


One such relationship results in an exciting live OB demonstration on the Grass Valley stand. GV and NEP UK are joining forces to demonstrate NEP’s Ceres truck, the benchmark all-IP OB truck in which the core IP processing is handled by Grass Valley solutions. Show attendees will learn how Ceres leverages Grass Valley’s open IP systems to deliver the high levels of scalability and flexibility that are critical to today’s live production environments.


Making its IBC debut, the GV Technology Alliance (GVTA) is a new program in which technology and solutions providers partner with Grass Valley to create integrated solutions that extend the Grass Valley portfolio. An area of the Grass Valley booth will be dedicated to several GVTA partners showing a wide range of systems and solutions that result from integrations with Grass Valley workflow components. The GVTA showcase will underline how the program delivers improved purchasing confidence and selection; a simplified procurement process; and reduced deployment risk for customers.

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