Arvato Systems has announced that it will be showcasing multiple innovations across its product range at IBC2019, catering to advertising sales, broadcast management, media management and media supply chain domains. Furthermore, both Arvato Systems and its subsidiary Vidispine, have been shortlisted in the IABM BaM Awards 2019.
“From the introduction of AI forecasting to provide improved inventory control for broadcasters and an improved ROI for advertisers to the latest advances in programmatic TV, we are delighted to be showing multiple innovations across multiple product lines at IBC2019,” said Holger Noske, VP - Broadcast Solutions, Arvato Systems.
This year’s highlights include:
AI-based forecasting for ad placement. This new technique can analyze historical viewing trends to predict accurate ratings for upcoming schedules, ensuring broadcasts meet contractual obligations with advertisers while maximising revenue.
BMS AdStore will also be on display, delivering cross-platform order management and including the ability to balance and redistribute campaign budgets across different platforms. Enhancements to BMS Avatega, meanwhile, will highlight the potential of increased collaboration that cross-platform media planning and rights management solutions provide.
In the Media Asset Management area, new enhancements to VPMS MediaPortal will show how users are able to search for the most important metadata in their libraries, empowering operators to make the best editorial and creative decisions when collecting and sharing media. Demonstrations of the latest updates to VPMS EditMate will show how the new comprehensive web interface is designed to allow users to work anywhere, enabling users to browse and organise EditMate media and pending projects wherever they are in the world.