GatesAir, a provider of wireless, over-the-air content delivery solutions for TV and radio broadcasters, has transitioned MediaWorks, a New Zealand-based television, radio and interactive media company, to an uncompressed Audio over IP networking architecture. The new transport solution keeps all signals in the digital domain and streamlines signal delivery, at once improving audio quality, reducing system complexity, and lowering the costs of live distribution linking across a single-frequency FM radio network (SFN).
Specifically upgrading the transport infrastructure of MediaWorks Radio’s commercial brand, The Sound, the project refines and enhances the delivery of program audio from its studio in Ponsonby, Auckland, to synchronous transmitters on 93.8MHz FM at Auckland’s Sky Tower and Mount Ruru in the Waikato region. GatesAir’s regional channel partner Gencom Technology provided all presales design support, working with GatesAir product specialists and MediaWorks engineers to develop the now-live IP-based configuration.
Mark Simpson, account manager, Transmission and Distribution Systems at Gencom Technology, confirmed that migration from a more complex legacy TDM networking infrastructure was the 'prime catalyst' for the upgrade. The modernised design eliminates the need to transport program audio to a separate studio for local ad insertions.
“AoIP adoption continues to accelerate as more broadcasters report on its operational benefits and reliability as a transport platform,” said Rich Redmond, president and MD, International, GatesAir.