Changing storytelling: PODCASTING

The latest entrant – PODCASTING in India’s audio broadcasting industry
Podcasting, Audio, Storytelling, Ivm podcasts, Broadcast

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Podcasting, traditionally known as ‘audioblogging’ or ‘audio storytelling,’ dates back to the
1980s. With the advent of broadband and portable digital audio playback devices such as the iPod, podcasting began to catch hold in late 2004. The term ‘podcasting’ was first suggested by The Guardian columnist and BBC journalist, Ben Hammersley. He originally suggested the word ‘podcast’ as a portmanteau of ‘iPod’ and ‘broadcast.’

Podcasting can be thought of as a converged medium (audio, the web, portable media players, and technology), which can be tweaked to keep pace with changing audiences, consumption, production, and distribution. It generally involves a central inventory of audio files on a server as a web feed, which are pushed to the medium and can be accessed online and on-the-go. Many of these podcasting applications allow users to download podcasts or to stream them on demand as an alternative to downloading.


There was a time when radio broadcasting was a dominating audio industry and listeners preferred radio over podcasts. Now, though, podcasting has set foot and the audience is gradually gravitating towards the plethora of quality content offered over podcasting platforms. India’s audio streaming industry is projected to be stronger in 2019 as podcasts make content accessible.

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