Insight TV, a 4K UHD HDR broadcaster and producer of native UHD content, has announced Charlotte van Bochove as its global PR manager. In her new role, van Bochove will manage Insight TV’s daily communications activities, working closely with external agencies to promote the Insight TV brand and produce channel growth across new regions.
Before joining Insight TV, she held the position of communications manager at VICE Benelux, where she was responsible for all communications for the three VICELAND channels in the Benelux region, in-house production company VICE Studios, and all B2B communications for VICE Benelux. Previous to this, she worked as the mtrategy & PR Manager at Talpa Global, where she actively positioned the company as an influencer and forerunner in the industry.
In the past six months alone, Insight TV has launched its unique programming in several new countries and regions including Greece, Cyprus, and Canada. It has also launched new shows including its popular Power &… series of programs. “This success isn’t by accident,” commented Jenna Vaartimo, marketing director, Insight TV. “We feel our PR campaigns and creative messaging contribute to our growth and with her deep experience in public relations, Charlotte is the ideal person to foster that momentum for us as we continue to launch programming around the globe.”
"I'm so thrilled to start a new adventure at this exceptional company that gives viewers interesting content. My experience at VICE and Talpa serves as a strong background to further develop Insight TV’s communications strategy and promotion of the brand globally,” said van Bochove.