Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, has added integrated content repurposing as a standard feature within its award-winning Qligent Vision QoS/QoE media quality assurance platform. For TV broadcasters, cable networks, and other premium media content providers, Vision Repurpose streamlines the recording, trimming, and transformation of off-air video into short, branded clips using handy tools directly within the Vision environment.
Vision Repurpose is beneficial for routine operational tasks, such as creating on-demand news and sport stories, on-air promos, and posts for social media, web, and OTT outlets. It can also be used to efficiently create clips with burned-in timecode that verify compliance—such as closed captioning—or show advertisers that their commercials ran as agreed.
The platform lets users schedule and record off-air video in multiple resolutions and formats. Then, using the embedded HTML5 media player, users can browse the recordings for specific segments they want to repurpose. Using the cuts-only editing tools within the media player, users can mark the clip’s in and out points with frame accuracy to edit and trim the clip. These clips can then be exported directly to a nonlinear editing system (NLE) for craft editing or moved to servers or cloud-based storage for collaboration, distribution, and archiving.
“Since time is of the essence, branding, sales, and programming teams need to move swiftly to generate the video clips and promo packages they regularly need to expand their broadcast and online viewership,” said John Shoemaker, director - Sales, Qligent.
The Vision platform is designed to operate on-premises, in the cloud, or a hybrid of the two allowing for distributed recording, such as locally for a station group and centralised editing all in one system. It can be configured to take each user directly to a personal dashboard listing the video recordings relevant to their job responsibility. For example, sales staff would be shown a list of recorded ads, while the newsroom or branding departments would see recently recorded newscasts.
While recording can be performed manually, Vision Repurpose offers 24/7 scheduling of automated recordings of any broadcast channels or program segments. Customers can record video locally or to their own private cloud storage, or incorporate storage as part of their Qligent Vision service. Video can be captured in multiple compressed formats in resolutions up to 4K Ultra HD. For example, a call-letter station could use Vision Repurpose to record its 6 PM newscast in its entirety, or just a segment of interest. When the newscast is finished, the recording can be viewed in the HTML5 player and edited to create a short HD promo of the lead story for that night’s 11 PM news.