New Delhi Television Ltd. (NDTV), an Indian news broadcaster, has selected Grass Valley, a Belden Brand, to optimise its news production workflow for multiplatform content delivery – including mobile. Grass Valley's solutions allow NDTV team to turn around news stories quickly and get them to viewers anytime, anywhere, on any device.
With Grass Valley’s GV STRATUS suite of production tools, iTX integrated playout platform and the GV Korona K-Frame V-series production switcher, NDTV can evolve flexibly and with agility as consumer demand changes, while delivering stories to its viewers on the go.
“The way consumers engage with news content is undeniably changing, and we are continually committed to leading the pack in newsroom innovation,” said Dinesh Singh, CTO, NDTV.
Grass Valley’s GV STRATUS solution enables NDTV to simplify its workflows, leveraging the tools and customisation capability. Grass Valley’s iTX integrated playout enables software-based playout in any resolution (SD, HD or UHD) with HDR support, creating a clear migration path for the broadcaster. The playout engines support IP (SMPTE 2110, 2022-6 & 2022-2) and SDI or a hybrid of both, bringing additional flexibility. The GV Korona K-Frame V-series production switcher offers production value in a compact footprint, enabling operators to work intuitively to produce compelling content.The solutions seamlessly integrate with NDTV’s existing Avid iNews system, as well as with its social media delivery platform.
“As consumer viewing habits become more fragmented, news broadcasters have to address a wider range of digital platforms in addition to its traditional linear services,” added Somu Patil, VP - Sales, APAC, Grass Valley.