Grass Valley helps MediaHub address new market dynamics

Grass Valley partners with MediaHub to address new market dynamics
Grass Valley partners with MediaHub to address new market dynamics


Grass Valleyhas created a bespoke package, delivering support for all MediaHub Australia’s equipment on a per-channel basis. MediaHub Australia can now deliver a more flexible service offering to its customers – from adding a new streaming service or a linear channel, to on-demand or mobile app-based access to content.

“We pride ourselves when it comes to broadcast service provision and always strive to keep our operation at the cutting edge. Thanks to Grass Valley, we have cemented our position as the market leaders with a radical new approach that keeps us and our customers one step ahead of the ever-shifting topography of the media industry,” said Alan Sweeney, CEO, MediaHub.

Grass Valley custom-designed workflows to meet MediaHub Australia’s unique needs. All the channels handled by MediaHub Australia’s facility are controlled by Grass Valley’s Morpheus Automation and server playout system.

“With consumers firmly taking charge of their content engagement, broadcasters, media organisations, and service providers need the agility to quickly respond to what audiences demand,” said Ward Hansford, VP - sales, Oceania, Grass Valley. “This project with MediaHub Australia illustrates how we can help service providers re-shape their business to stay ahead in today’s fast shifting mediascape. The agreement delivers the increased flexibility, scalability and agility needed for MediaHub Australia to transition to a per channel count model."

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