BY ANISHA GAKHAR
Continued from Part II
SMALL AND MEDIUM RADIO MARKET FORUM
NAB launched another interesting forum this year - Small and Medium Market Radio Forum, which facilitated policy and technology briefings, a deep discussion on the future of small and medium market radio, solution-oriented round-table discussions, and a NAB Show primer on sessions, events and exhibits relevant to small and medium market radio professionals. It served as a platform for radio professionals to educate and collaborate.
Representatives from NAB’s Government Relations, Legal and Technology departments gave niche updates on their respective initiatives. Round-table session highlights included unconventional revenue strategies, on and off-air talent recruitment and software solutions.
“This program was specially created by NAB’s Small and Medium Market Radio Station Committee to address issues impacting radio and discuss solutions to advance the business,” said Steve Newberry, EVP - Industry Affairs, NAB.
A two-day event with a focus on the OTT video industry, The Streaming Summit, was dedicated to topics like transcoding, packaging, monetisation and playback of live and on-demand video, including how to deliver the best viewing experience. It featured around 100 speakers across two tracks.
Attendees learnt how to capitalise on direct-to-consumer offerings and monetise their video libraries via advertising, subscription and other monetisation strategies.
“The Streaming Summit is a critical component in NAB Show’s continued focus on the business, technology and content powering the phenomenal growth of OTT video and streaming,” commented Brown.
The summit featured nearly a dozen fireside chats with key executives in the online video market, including Amazon, Google, Facebook, Comcast, Hulu and many other leading OTT platforms.
BIRDS OF A FEATHER
A new forum this year, was for the cinematic community to network, collaborate and innovate with the debut of the Birds of a Feather (BoF) education and networking program. It comprised of eight sessions pivoted around concepts relevant to the motion picture and television content creation communities.
The program incorporated a series of themed, hosted, non-commercial gatherings that brought together subject matter experts, creatives, technologists and production crews to examine topics of mutual interest. The events were interactive, conversational, and free to host.
“Community building is an integral part of the NAB Show experience,” said Brown. “Birds of a Feather meetings are an effective way to gather like-minded professionals around topics of interest to the industry. We are pleased to offer this program specifically focussed on the needs of our professional content creation audience,” he explained.
NAB Show, together with VerticalXchange, curated a series of events featuring one-on-one business meetings for television and video professionals with pre-qualified technology companies through the new TVXchange. The three-day event allowed confidential meetings between sponsor companies and senior media technology executives to discuss both: short and long-term initiatives, product needs, and specific budgeted projects.
“The NAB Show TVXchange is designed to help content creators and distributors identify partners that are uniquely positioned to provide tailored solutions,” said Brown. “Each meeting is custom built and mutually-beneficial, delivering significant ROI for participants,” he added.
“We believe in the power of strategic partnerships. We are thrilled to collaborate with NAB to extend the benefits of our process to executives in the media and entertainment industry,” said Juli Anne Patty, chief marketing and business development officer, VerticalXchange.
These were few striking features at this year’s NAB extravaganza, amongst many other noteworthy additions. There was a lot to take home, imbibe and apply - for the media industry.