BY ANISHA GAKHAR
The NAB Show 2019 has culminated on a great note - introducing a wide range of disruptive technologies, exciting augmentations, and knowledge-sharing platforms. The NAB Show 2019 proved to be an enlightening experience for professionals belong to the media, technology and entertainment industry. The show was a common ground for innovative ways to create, manage, deliver and monetise content over various platforms. Every year, the show pulls a diverse community of industry experts belonging to the domains of advertising, AI, AR, audio, broadcast, cable, cyber-security, digital, education, eSports, film, gaming, government and military, houses of worship, IOT, IT live events, mixed reality, mobile, online video, podcasting, post-production, radio, satellite, social media, sports, streaming , television, and VR.
Specialised exhibit areas and leading brands from around the world, showcased technologies and innovations that are disrupting how content is created, distributed and consumed
The 2019 edition of NAB Show witnessed a concentration on futuristic trends like AI and ML, ATSC 3.0 global appeal, blockchain, 5G, content and the cloud, cyber-security in an IoT world, in-vehicle entertainment and the passenger economy, production and profit in podcasting, streaming media, and the esports phenomenon.
The NAB Show 2019 saw the participation of 224 new exhibitors. The exhibitors joined a wide variety of exhibiting veterans on the nearly one million net square feet of sprawling space that the NAB Show exhibit floor encompassed. Some of the debuting companies included Red Bee Media, Audi, Mercedes-Benz Vans, Frame.io, StoryMate, Nextologies Limited, The Future Group, Send Bird, Kazuhm, Snappers.tv, and Opus Digitas, Inc., amongst others.
“New exhibitors reflect the unique position of NAB Show at the center of the convergence of media, entertainment and technology,” said Chris Brown, EVP - Conventions and Business Operations, NAB. “Specialised exhibit areas and leading brands from around the world, showcased technologies and innovations that are disrupting how content is created, distributed and consumed,” he added.
NAB Show’s annual Creative Master Series helps attendees witness the creatives responsible for today’s popular feature films. Filmmakers share trade secrets of designing game-changing looks on set, mastering complex shots and solving workflow challenges. The Creative Master Series this year, looked at the behind-the-scenes into the making of Spider-Man: Into the Spider Verse and Captain Marvel, and at cinematographer Matthew Libatique, ASC’s body of work.
The session, ‘A Global View: How Diverse Crews are Making an Impact,’ featured a panel of pioneering cinematographers from across borders, discussing how cross-cultural representation and diversity in storytelling has transformed the content business.
Produced in partnership with Motion Picture and Sound Editors (MPSE), the session ‘Captain Marvel’: The Making of a Female Superhero Story, featured a brainstorming discussion on the composite production process behind the blockbuster film. Doug Delaney, senior supervising colourist; Craig Hammack, supervisor, ILM Visual Effects; Gwendolyn Yates Whittle, supervising sound editor, shared tricks and techniques used to create mesmerising visual effects elements, integrate sound with picture, and bridge organic and stylised looks to build a consolidated picture.
The session, ‘Matthew Libatique, ASC: Close-up,’ featured the two-time Oscar nominee in conversation with David Geffner, executive editor, ICG Magazine; about Libatique’s contemporary comprehension of lighting, colour and camera movement.