Globecast partners with TechTV to launch lifestyle channel, TechStorm

Globecast partners with TechTV to launch lifestyle channel, TechStorm
Globecast partners with TechTV to launch lifestyle channel, TechStorm

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Globecast, a solutions provider for media, has announced it has partnered with TechTV for the launch of HD channel -TechStorm, a digital lifestyle channel which showcases innovative inventions and stories of entrepreneurs who made them happen. The channel is launching across Asia and is initially available on a pay-TV platform in Singapore.

Globecast is providing playout services, including receiving the playlist and content to build the channel, preparing that content, with editing and compliance carried out if required. The channel is then uplinked by Globecast to MEASAT-3 for distribution. TechStorm will be available on pay-TV platforms across Asia, via IPTV, cable, DTH (direct-to-home) and OTT pay-TV services. According to TechStorm, it meets a rising and unmet market demand to throw the spotlight on stories of incredible inventions, gadgets and entrepreneurs with their new discoveries that truly inspire and thrill diverse markets.

Debbie Lee, founder, TechStorm, said, “We explored the market carefully in terms of media service suppliers. We create and acquire content, understanding the innate taste and preferences of the Asian audience. The Globecast team’s expertise and dedication to the task is admirable, providing a dynamic yet robust suite of services, all from a single supplier.”

Stephen Lee, head - Permanent Sales, Globecast Asia, commented, “TechStorm is an interesting concept and we are pleased to have been chosen as the technical partner for its launch and ongoing success. We are using a wide range of technologies and skills to bring the channel to market, working closely with their team to understand both their needs and the needs of operators across the region.”

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