Hotstar Specials, the new label launched by India’s OTT player – Hotstar- will bring bold, authentic stories to crores of consumers across India, in 7 languages. It has attracted 15 of India’s diverse storytellers to tie-up with Hotstar Specials for their big digital debut.
Speaking about why he chose Hotstar Specials, Shekhar Kapur said, “India is the new platform for global entertainment. I have passionately wanted to create content for India that can go global. Not just for 8000 cinema screens in India, but I wanted to reach out to India’s heartland, to every Indian home within Hotstar’s reach, and with their global ambitions, it is the perfect fit for me.”
Highlighting the reasons behind his association with Hotstar Specials, Kabir Khan said, “My venture on Hotstar Specials is a documentary drama around one of the most loved teams in the country with crazy fan following. Hotstar is the leading brand in both entertainment and sports in this country and I believe that there is no other platform that complements the story as much as Hotstar Specials. The show will be available in 7 languages, directly connecting with viewers from across India, which makes the endeavour even more special.”
Neeraj Pandey said, “This story has been in my head for a while, but I knew I wouldn't be able to do justice to it in a feature length. It’s a massively mounted narrative that merits the longer series format. A formidable cast and crew are coming together on this one. We look forward to bringing a unique viewing experience and Hotstar’s ability to magnify digital content makes it our preferred and obvious partner.”
On his connection with Hotstar Specials, Venkat Prabhu said, “The scope of genres on Hotstar Specials will be immense and allure all age groups. I have always had distinct perspective on content. It should be enjoyable and at the same time quirkily engrossing. Hotstar Specials has given me an exemplary spot to put that in action and reach across audiences in my very own language.”
Besides these big filmmakers, Salman Khan and his Production House (SKF Films) are expected to make their debut with a sports biopic. The series will feature a variety of Indian stories, unconstrained by format. It will enable makers to showcase stories for a diverse audience set, with each show being available in seven languages i.e. Hindi, Marathi, Bengali, Tamil, Telugu, Kannada and Malayalam, for viewers to enjoy them in a language of their choice.