Switch Media grows European offering for global expansion

Märta Rydbeck appointed as MD, Switch Media
Märta Rydbeck appointed as MD, Switch Media

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For Switch Media, appointments of Märta Rydbeck as its MD, and Tomas Weber as its technical director for Europe, Middle East and Africa (EMEA), will add experience to the company’s global leadership team.

“Marta’s expertise around video workflows and the digital transformation of the broadcast space, combined with Tomas’s intrinsic understanding of media asset management and software solutions, will assist with the delivery of innovative products, like our newly launched product suite MediaHQ,” said Mark Johns, CEO, Switch Media.

Rydbeck, who has held several senior director positions across Eurosport, Bonnier Broadcasting, Ericsson/Red Bee Media and SDI Media, brings over 20 years’ experience in the media and technology industry to Switch Media.

“The global broadcast industry is evolving at a rapid rate requiring broadcasters to be more agile and adaptable. Switch Media’s product suite MediaHQ addresses these needs with its flexible components and powerful workflow engine.” explained Rydbeck.

Weber’s appointment with Switch Media as technical director, and follows the company’s acquisition of Mediasmiths AB, of which he was a founder. With an extensive technical background, Weber draws on 15 years in the media space with clients from across the world and in roles ranging from software development to implementation, solutions architecture and media software product design.

"The needs of the industry are ever changing, and OTT is no exception. As the technology and market continues to evolve, online video has moved from being an afterthought into a core priority for many media businesses. Although this transformation happened years ago, the technology used is yet to catch up in some instances.” said Weber.

Johns concluded, “It’s a really exciting time in the industry, particularly in Europe, with the region well and truly on the brink of rapid growth, with Western Europe OTT revenue predicted to hit more than $23 billion by 2023.”

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