BP energises its media production with EditShare

Animations, Commercials, Content, Documentaries, EditShare, Media, Production, Transcoding, Videos, Workflow, XStream, News, International News


EditShare, AQC and media management solutions, has announced that the global energy brand BP, has invested in the XStream EFS scale-out storage platform and Flow media asset management to manage the commissioning, producing and publishing of BP-related media projects.

“In its 110-year history, BP has published more than 10,500 films, documentaries, commercials and corporate videos covering a diverse range of topics produced in a wide range of geographic locations all around the world. Until recently, nearly all of the film-making was done with external resources,” stated Steven Croston, head of visual media for BP. “We needed a replacement that would give us both the room and production capabilities to allow a fluid workflow supporting both internal teams and external contributors dotted around the world. EditShare proved to be the media-centric platform we required. With embedded production tools and workflow automation, we are able to connect the many moving parts and players across BP’s very dynamic production flows,” he added.

The move to in-house streamlined production processes and reduces budgets. Croston added, “The net result of the move to internal productions was a 40% savings on budget with zero reduction in the number of projects we could achieve or the quality in which they are produced,” he added. The BP-TV team produces around 80 films per year published inside and outside BP.

The EditShare XStream EFS, Flow and AirFlow provide BP an advanced, fault-tolerant shared-storage infrastructure, with comprehensive media asset management tools that connect BP systems and support remote productions. Serving as the control layer for media, Flow tracks all assets – from capture to playback, with tools to search, retrieve and assemble content as well as automate processes including migration to and from the BP content archive. The XStream EFS 300 stores all BP content up to 8K resolution including rushes, work in progress and finished productions for distribution. With metadata tracked, assets can be searched and retrieved via Flow or AirFlow, for production internally or externally.

“BP is pushing the envelope when it comes to the range of productions they need to manage, and this requires versatility with their infrastructure,” commented Tara Montford, MD, EditShare. “They are producing documentaries, promos, animations, and commercials, and require flexibility in how they manage these projects with potentially hundreds of users all over the planet. This is where EditShare shines; you can manage near endless amount of projects simultaneously, limit user access to only certain projects, and have editors step into a different editing suite in which they were working and pick up a project right where they left off. With automating transcoding, EditShare also gives BP a way to create a mezzanine format and standardise production codecs. This is critical when dealing with content volumes of this magnitude.”

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