Mocha in focus | Boris FX is buying Imagineer Systems, maker of the Academy Award-winning planar-tracking software Mocha. Imagineer is expected to continue operating
as a wholly owned subsidiary of Boris FX, with John-Paul Smith, CEO of Imagineer since 2009, continuing to lead the Mocha team and Imagineer’s Ross Shain becoming chief marketing officer of both Boris FX and Imagineer Systems. “The breadth and depth of both companies’ technologies will allow us to quickly build powerful new visual effects,” said Boris FX founder and CEO Boris Yamnitsky in a prepared statement. “The acquisition expands global coverage, better serving customers worldwide, with staff located in the UK, New York, Los Angeles, and Melbourne, Australia.”
Boris FX is best-known, of course, as the maker of Boris Continuum Complete (BCC), a wideranging set of plug-ins for editing and compositing. The companies said that Mocha Pro will continue to be developed by Imagineer Systems as a standalone VFX tool; over time, they plan to integrate Mocha’s tracking technology into BCC, where it will eventually also offer planar tracking directly from the timeline.