BARC India organised training ses-sions to its stakeholders across four cities in India. The BARC India Media Workstation (BMW) gave users a new software, which will usher in a new era of audience interpretation. According to BARC India, the workshop took the participants through a step- by-step introduction across the Aud-View, AdView, PlanView and TeleView sections of the BMW. The industry also responded with a houseful of registrations within three days of its announcement and members of the industry have been coming in to test drive the new software.
Barc organises training sessions
18 March 2015