Avid announces game-changing sports solutions

Avid, MediaCentral, Nexis, Sports, Telestrator


Avid announced the availability of new solutions to enhance live sports productions. Powered by the Avid MediaCentral Platform, Avid sports solutions provide an end-to-end workflow from ingest to distribution, enabling sports broadcasters to boost fan engagement and ratings by delivering compelling content and streamlining production workflows.

The new Avid Spark telestrator is a fast-turnaround live sports enhancement tool that enables on-air commentators to quickly draw and add graphics to video content in real time, adding captivating visual enhancements and giving audiences better visual insight into key plays, game flow, and analysis. Designed for fast operation, Avid Spark provides feature-rich capabilities to accelerate and simplify graphics production. An easy-to-use touchscreen interface eliminates the need for a dedicated operator. Unlike traditional telestrators, Avid Spark allows users to draw graphics in both onscreen and in-field perspectives, ensuring a realistic viewing experience.

Avid Spark helps broadcasters produce better game visuals, attract a wider audience, and deliver more compelling content that stands apart from the competition. In addition to helping sports broadcasters deliver compelling graphics content, Avid Spark is also designed to streamline production workflows, and ultimately boost fan engagement and ratings.

Avid’s sports solutions provide a comprehensive end-to-end solution from ingest to distribution. Avid PlayMaker offers advanced slow-motion replay and media highlights editing, enhancing productivity and speeding up turnaround times. The new version of PlayMaker provides streamlined collaboration with Avid Nexis software-defined storage. When used with Media Director, exported clips and consolidated playlists can be automatically checked into Interplay Production while maintaining all keyword metadata tagging.

Avid’s sports solutions also include data-driven graphics with 3DPlay, on-air graphics with Maestro, sports enhancements with MVP, and Avid Spark. Customers can elevate their studio look with TD Control and display real-time 3D graphics and data, live videos, more on multiple high-resolution studio displays simultaneously from a single touch interface.

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