Amagi enables virtualized playout with CLOUDPORT 3.0

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Amagi has announced CLOUDPORT 3.0, the latest version of its cloud-based playout platform, which the company claims enables TV networks to operate virtualized playout on the cloud. This …


Amagi has announced CLOUDPORT 3.0, the latest version of its cloud-based playout platform, which the company claims enables TV networks to operate virtualized playout on the cloud. This gives them greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences.

Available as a commercial-off-the-shelf (COTS) platform using Intel servers, CLOUDPORT 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters. It 3.0 is IP-enabled, supports live broadcast, and is 4K UHD compatible. Complete with multifeed monitoring, the platform offers remote playout management, creating a live MCR-like experience on the cloud.

K.A. Srinivasan, Co-founder of Amagi said, “With CLOUDPORT 3.0, TV networks can respond to market needs quicker, as well as operate multichannel playout and delivery with zero CAPEX when compared to traditional playout and broadcast models. Given its flexibility to be hosted on the cloud, CLOUDPORT 3.0 can be used to create broadcast-quality OTT feeds. It can also double up as a cost-effective option to meet disaster recovery needs of TV networks. There is no longer a need for broadcasters to stay invested in expensive, traditional delivery models”

Offered as a platform-as-a-service model, CLOUDPORT 3.0 is packed with advanced features such as near-live asset changes to broadcast playlists, real-time social media integration, and enhanced digital video effects for a better end-user experience.

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