graphyne2 integrates personalized recommendations from ContentWise to reduce churn and increase ARPU
ADB, a provider of solutions and services for media convergence, has partnered with ContentWise, the personalization, discovery, analytics and metadata expert, to integrate personalized recommendation capabilities into graphyne2.
The graphyne2 platform, which is due to be debuted at IBC 2016, is a feature-rich client device and backend software platform, optimised for pay-TV network operators and service providers. Through integrating ContentWise into the platform, graphyne2 is able to provide a fully personalized, intuitive and user-friendly UX, enabling quick and easy access to content.
By integrating the ContentWise software into the graphyne2 platform, operators are able to utilize the sophisticated ContentWise content discovery solution, and provide accurate, relevant recommendations based on algorithmic and social data, predictive browsing, and contextual awareness.
“With graphyne2, ADB’s engineers know that user experience, in modern pay-TV and OTT services, should build upon personalization and content recommendations” – Pancrazio Auteri, CTO, ContentWise
“With graphyne2, from the moment the viewer switches on the TV, they are presented with their personalized highlights of the day, which begins the immersive, personal experience from the outset. Integrating this feature into the graphyne2 platform is a vital component for our customers, who know that to engage viewers and ensure ongoing loyalty, it is imperative that the TV they are watching is truly theirs, and that the recommendations they receive are relevant and personal.” said Wojciech Doganowski, VP-product marketing, personal solutions, ADB.
“With graphyne2, ADB designers and engineers have started from the core idea that user experience, in modern pay-TV and OTT services, should build upon personalization and content recommendations” added Pancrazio Auteri, CTO of ContentWise. “This partnership with ADB is a great fit. Configurable and flexible personalization, built into graphyne2, allows pay-TV operators to find the perfect balance of UI automation based on machine learning and editorial content curation.”
According to recent research from Parks Associates, over 60 per cent of US broadband households have at least one OTT video service subscription, while Gartner states that by 2019, up to 50 per cent households will not subscribe to any pay-TV services, and will rely wholly on over-the-top (OTT) based subscription VOD, and free online video. As such, it is vital for pay-TV operators to make additional efforts to maintain their dominance in an increasingly competitive market.
For rich live content and distribution via low-cost mass-reach delivery methods, pay-TV continues to have the edge over its OTT rivals. Despite this, the presentation of content to viewers is still a challenge where pay-TV needs to improve. OTT services are leading the field with modern, accessible user interfaces, while pay-TV often continues to display content via a schedule format, which does not accurately reflect how viewers consume content.
Through graphyne2’s flexible UX, with comprehensive and personal recommendations from ContentWise at its core, pay-TV operators can create an intuitive interface, which allows consumers to find the most relevant content with ease. The graphyne2 second screen application and ContentWise Content Personalization System will be available for demos at IBCB60.