In an ever-changing media and television landscape, agility, flexibility and innovation are essential survival skills for broadcasters and media companies. Staying relevant means keeping up with changes in viewer behaviour as well as advances in the technologies available to deliver content, which often involves heavy investments and change management.
Companies like Red Bee Media are focusing their business model on addressing these challenges, delivering managed services to broadcasters, media companies and content providers, letting the customers focus on content curation and audience satisfaction, rather than the minutia of everyday operations. In addition, customers don’t have to make heavy investments following technology shifts, changing viewer behaviours and increased complexity. Instead they can benefit from managed services including relevant technology updates and new ways of working – effectively outsourcing agility, flexibility and innovation at the pace of the development of the media landscape.