The OTT battle is heating up with each passing day, Apple is set to launch its OTT service while Disney+ is all set to hit the market.
Indian OTT companies - SonyLiv, ZEE5 and JioTV - have also made a splash in the OTT pond. However, not everyone is tipped to have a bright future.
According to Crunchyroll/VRV head of products and strategy Henry Embleton, companies such as Amazon TV and Disney will have a strong future in on demand media.
“Amazon because of its whole end to end ecosystem of content and data. Plus it is likely to start spending big money on sports rights such as the Premier League to build subscribers. Disney is in a strong position too, simply because of the quality of its slate of content,” said Embleton.
Embleton was speaking at a panel discussion at IBC 2019, which concluded in Amsterdam last month.
The likes of Netflix, Amazon and Hulu with “huge global budgets and platforms have changed a lot of our sector” claimed All3Media chief executive Jane Turton during a panel session at IBC2019.
She was joined by BBC Studios managing director UK Production Lisa Opie who said the unit’s move to become a commercial entity two years ago has been “really liberating” for its creative teams.
Turton and Opie explained the importance of growing its content portfolio respectively. Turton added: “Get smart in how you attract talent and adapt to the evolving market, today you write the show for the budget for the platform.”