National Geographic has premiered Activate, a star-studded series featuring Hugh Jackman, Priyanka Chopra, Usher, Pharrell Williams, Uzo Aduba and Rachel Brosnahan.
It airs every Friday at 9pm UAE timing/8pm KSA timing on National Geographic.
The six-part series, in partnership with P&G, focuses on extreme poverty, inequality and sustainability issues to mobilise global citizens to drive meaningful and lasting change.
Each episode delves into a different issue connected to the root causes of extreme poverty.
Topics include clean drinking water and sanitation, racial bias and criminalization of poverty, girls’ education, responsible sourcing, plastic waste and disaster relief. Film content was captured from South Africa, Nigeria, Philippines, and Peru.
The partnership will also include a digital headquarters for consumers who would like to dive deeper into the six critical issues highlighted in the series.
The Activate partnership is the result of a shared commitment National Geographic, P&G and Global Citizen have made to leverage their collective influence, audience and scale to both raise awareness and inspire a global community to take action.