Interviewing Patricio Cummins, VP – Sales for Asia Pacific and Japan, Ooyala

Patricio Cummins, VP – Sales for Asia Pacific and Japan, Ooyala, shares his experience at 2019’s NAB Show extravaganza
Patricio Cummins, VP – Sales for Asia Pacific and Japan, Ooyala
Patricio Cummins, VP – Sales for Asia Pacific and Japan, Ooyala

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How was the experience at this year’s NAB Show?
Cummins:
This past edition was the best NAB I,’ve been a part of since the past seven years that I have been attending.

What was different, as compared to its previous versions?
Cummins:
There is less hesitancy in the market about the space that digital technologies occupy and how they will fully transform the whole video industry. In past years, digital started as a nascent technology first, then as something everyone had to mention. Now it is something no one can avoid embracing. A lot has changed in our industry in these past seven years. Around ten years back, digital video made its debut at the show and it took some time for everyone to pay attention. It was a nascent technology and people were dubious about how it could help hardware based broadcasters going forward. Then online video and IP-based delivery was the thing everyone had to be talking about without fully understanding, but crowds were beginning to see how it’d transform what we’d know to be true for so long.

What is the latest wave of technology doing the rounds of the media industry?
Cummins:
Fast forward to 2019, and now it is mandatory that the industry as a whole embraces IP delivery, software and cloud based operations. Transformation is here to stay. What I’d say for NAB Show 2019, is that it is a confirmation of the confluence between the digital and traditional worlds; a lot less hesitancy in the market about the space that digital technologies occupy and how they will fully transform the whole video industry.

Which technologies did you see more of, at NAB Show 2019?
Cummins:
Maybe because of my own background, everything related to increasing efficiencies. Also because of personal tastes, drones and cameras grips; there’s been a lot of innovation there as well. IP-based broadcast technology is now going beyond its promise, offering tangible efficiencies, cost reductions, improved throughput. NAB Show 2019 confirmed that the latest trends in workflow orchestration, metadata management, the surge of Artificial Intelligence and automation will help more media companies put
more content out quicker, at a lower cost.

How do you, as a company, intend to keep pace with the ever-changing tech landscape?
Cummins:
By being innovators and disruptors.We have a very talented engineering and product team that has been able to remain ahead of the curve, in terms of what the market will be asking for next. I am also glad to confirm how Ooyala has kept pace with the ever-changing technology landscape. We continue being leaders at innovating and disrupting what was set.

Where do you see the industry heading in the next 2-3 years?
Cummins:
More consolidation around digital ventures. We won’t have fifty competing technologies because it doesn’t make sense to buyers. We will have less but better. I also see AI having a more preponderant role in our day to day operations. But things will continue to evolve.
We still have another rocky 2 or 3 years ahead of us as an industry, as the market continues to understand and embrace these new technologies. I can see more consolidation happening around digital ventures. We will have less but better whole product companies, and more and better point solution ideas. I also see AI having a more preponderant role in our day to day operations, to the point where a TV station will become fully automated for all tasks that don’t need creative or editorial input. In today’s connected world with an ever increasing appetite for content, this can only be good news for content creators and distributors

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