Interviewing Dan Holland, marketing manager, IHSE USA, LLC

Dan Holland, marketing manager, IHSE USA, LLC, gives an insight on what’s new in the media domain
Dan Holland, marketing manager, IHSE USA, LLC
Dan Holland, marketing manager, IHSE USA, LLC

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How was the experience at this year’s NAB Show?
Holland:
This year we observed a greater influx of request for KVM, as people understand the importance of latency-free high definition computer management in shared workflow environments. Users recognise IHSE as major provider of KVM display management systems around the world, and we saw an increase in visitors from other countries as well. As the US economy seems to be stabilised, many companies are now looking to upgrade outdated systems with digital KVM distribution management systems supporting 4K, HDR and high frame rate support.

What was different, as compared to its previous versions?
Holland:
This year, we saw an increase in esports and gaming support. Many leading gaming companies are looking for high frame rate support and we gained a lot of interest with our new Draco Ultra DisplayPort extenders supporting up to 240Hz.

What is the latest wave of technology doing the rounds of the media industry?
Holland:
This year we saw an increase in request for HDR for 1080p and not that much for HDR for 2160p. In addition IP video support maintains high interest for broadcasting and mobile production users.

Which technologies did you see more of, at NAB Show 2019?
Holland:
IP video by far was the main technology demonstration focus.

IHSE Draco Vario

IHSE Draco Vario

How do you, as a company, intend to keep pace with the ever-changing tech landscape?
Holland:
IHSE is a leading developer of high performance products for KVM and other parallel data formats such as USB 2.0, audio and SDI conversion. We are partnering with some key manufactures in the broadcasting verticals developing next generation products for esports, OB vans and virtual machine support.

Where do you see the industry heading in the next 2-3 years?
Holland:
As most broadcasting and related customers are seeing stability in IP type distribution equipment, we expect to see companies start the transition to integrate network sharing devices with their fixed closed-loop systems. As many companies have to plan for CAPEX,
we don’t see a full scale cross-over and instead see companies doing hybrid systems over the next few years.

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