BY ANISHA GAKHAR
Continued from Part I
KEYNOTE SESSIONS FOR LIVE SPORTS
The show featured a dedicated keynote discussion to address the topic of the use of cloud technology and Artificial Intelligence (AI) to transform the live broadcast of sports, in turn instigating an immersive audience engagement. The Main Stage session was titled, ‘Beyond the Field: How Sports Pioneers are Powering the 360 Audience Experience in the Cloud.’
Sports audience today, expect more than just the ability to view a sports tournament on varied devices. It seeks engaging content and an experience that lets them interact and get involved with. Cynthia Frelund, analytics expert, NFL. com, led the discussion as sports leaders from across the globe shared their insights on how next-generation media workflows create enhanced, customised experiences for sports fans. Panellists included Stephanie Lone, senior VP, Engineering, CBS Sports Digital; Rafael Soltanovich, VP, Software Development, Hulu; Scott Sonnenberg, chief global partnerships officer, LA Clippers; and Mark Kramer, VP, Engineering and Technology, Pac-12 Networks.
“Sports fans’ appetite for the latest sports action, updates, and information is insatiable,” said Sam Matheny, CTO, NAB. “This session helped analyse how cloud and AI help sports leaders give fans new experiences today, and provide a glimpse at what the future holds.”
NAB Show 2019 introduced the In-Vehicle Experience, a new exhibit floor destination featuring a combination of educational sessions and live demonstrations that showcased content development, delivery and monetisation opportunities related to connected vehicles.The sessions focussed the spotlight on topics including, media display options, voice-activation technology, audio design and HD radio, amongst others. Audi and Xperi provided live, in-car demonstrations of current augmentations driving content delivery and consumer engagement.
“As automobile technology evolves towards autonomy and even more advanced forms of transportation, vehicles are becoming the next frontier for content distribution,” said Brown. “At NAB Show, we are creating a forum for media companies and automobile manufacturers to discuss and collaborate on the future of in-vehicle entertainment that maximises the consumer experience and leverages the passenger economy,” he added.
The Main Stage session titled ‘Autonomous Cars and Amazing Experiences: Safety, Content & Connectivity,’ had panellists sharing perspective on technology enabling the future of content consumption in autonomous vehicles, and the related security considerations. Panellists included Carla Bailo of Center for Automotive Research (CAR); James Buczkowski of Ford Motor Company; Shailen Bhatt of ITS America; Nakul Duggal of Qualcomm Technologies, Inc.; and Sam Matheny of the National Association of Broadcasters.