Tripoto has partnered with Morris Garages (MG) India, for immersive video solutions, offering to boost awareness and sustain interest about the brand ahead of its India launch this year. Tripoto is creating a non-fiction travel web series, World of MG: An Indian Abroad, which will be shot in 6 different countries before concluding in India.
Tripoto has collaborated with actor and model, Amol Parashar, for the 7-season web series, 1 season each for seven countries. Amol will be travelling to all 7 countries, bringing to life how Morris Garages has been a part of these countries through their culture, food, revelry and cars.
Talking about World of MG: An Indian Abroad, Michael Pargal Lyngdoh, co-founder, Tripoto, said, “The digital renaissance in our country has trigerred the youth to turn to the internet for alternative and shareable content. Web series have become an impactful way to present a brand and create lasting conversations. Through World of MG: An Indian Abroad, we aim to build a connection for Morris Garages (MG) India amongst our strong and active community of more than 25 mn travelers.”
Speaking on their association woth Tripoto, Pallavi Singh, marketing head, Morris Garages (MG) India India, said, “In India, we have been focussing on powerful, emotive video content using new-age digital tools and formats. We’ve had a great association with Tripoto in the past with #RoadToMGLive! Through the World of MG: An Indian Abroad series, we hope to take this association further ahead by giving a peek into MG’s global presence across the world and thereby, letting communities experience the local cultural flavour.”
Apart from Thailand, World of MG: An Indian Abroad has been shot in China; other countries in his travel map are Egypt, Australia, United Arab Emirates, South Africa and then culminating in India.