Claire Hungate, CEO at Brave Bison, to guest chair IBC2019 Content Steering Group

IBC, Ibc2019, Ibc 2019, Brave bison, Warner bros, UK, TV, Production, Shed media, Google, BBC, Endemol, Claire hungate, Fiona clarke, Sundar raman, Stewart clarke, Boris radke, Gordon castle, Maria garrido, Justin gupta, Lisa perrin

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IBC has announced that Claire Hungate, CEO at Brave Bison has accepted the role of guest chair of the IBC2019 Content Steering Group (CSG), a collection of industry experts and thought leaders including BBC Studios, Google, Endemol Shine Group and Discovery, who will set the agenda for the September event and provide industry insight for year-round online platform IBC365.

Claire is a business innovator, who during her eighteen years of industry experience has  stayed ahead of the curve. Her successful broadcast career includes being managing director of UK production company Wall to Wall, and part of the team that sold the company to AIM listed production Group Shed Media PLC in 2007.

At the time of Warner Bros taking full ownership of Shed in 2014, Claire became CEO of the newly created entity, Warner Bros TV Production UK. Now, as CEO of Brave Bison, Claire is driving her vision to evolve the firm from a social agency to an end-to-end strategy, production and distribution business that creates 'content with purpose'. The new relationships she is developing, includes a collaboration with Chinese conglomerate Tencent, providing content to the company, via six channels across multiple genres, giving Brave Bison access to over 1.5 billion Chinese viewers.

“The challenge for the content industry is meeting the audience’s expectations in how it engages with content, and how to drive the audience to brands and platforms,” said Claire. “How, when and where is that engagement taking place? How do we as industry leaders push forward strategic innovation? That is our goal for IBC this year: that we bring together a diverse range of voices to address the challenges and initiate huge future opportunities at the show in September,” she added.


The IBC CSG was created to evolve and shape the IBC Conference programme and editorial direction of IBC365. The CSG is also tasked with bringing the most sought-after thought leaders and global gamechangers to the Show, to share their ideas and inspire the live and online audience. Supporting IBC’s position ‘by the industry, for the industry,' the CSG will  look at ways to build on 2018 launch initiatives such as I Believe in Change supporting gender equality and diversity in the work place and realised in IBC’s doubling the number of female speakers on the 2018 Conference programme. The CSG will also support IBC’s evolving commitment to sustainability, which in 2018 included; using only glass water bottles and tumblers on stage and gifting a reusable water bottle at the event.

Supporting Claire and new for this year, IBC2019 CSG includes: Fiona Clarke, director of production, BBC Studios; Boris Radke, chief information officer, ProSiebenSat.1; Stewart Clarke, international correspondent, Variety; Sundar Raman, CEO, Reliance Sports; Charlotte Layton, group commercial director, The Farm; Gordon Castle, SVP - Technology, Eurosport (Discovery); Maria Garrido, CEO, Havas X & SVP - Marketing, Vivendi and SVP - brand marketing,Vivendi; Justin Gupta, head of UK Broadcast & Entertainment, Global Partnerships, EMEA Google; and Lisa Perrin, CEO, Creative Networks, Endemol Shine Group.

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