Veritone announces agreement with Core and Digital Media Hub for Golden Boy promotions

Veritone, Boxing, Golden boy, Oscar de la hoya, Between the ropes, Mano a mano, Artificial intelligence, Artificial intelligence ai, Digital media hub, Production, Content management, Asset, Metadata, Footage, Live, Post Production

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Veritone Inc.(creator of the one of the world's first operating system for artificial intelligence, aiWARE) has announced an agreement with Golden Boy Promotions, one of boxing's promoters, to use Veritone's Core and Digital Media Hub as its digital asset management solution. It will be used as a white-label portal to store, access, and manage over 14 terabytes of video content and streamline asset delivery to its broadcast and press partners.


Based in Los Angeles, Golden Boy Promotions was founded in 2002 by world boxing champion Oscar De La Hoya. Over the past six years, the volume of Golden Boy's fight content and live studio shows such as Between the Ropes and Mano a Mano has outpaced its internal capabilities, and the company needed a content delivery system that would allow it to increase efficiency and store content in a more organised manner.


"We required a solution that would not only save us time and money in delivering content to our partners but would increase efficiency by allowing our editors and media team to access materials quickly. We're still in the process of uploading the bulk of our assets to Core and Digital Media Hub, but the solution is already paying off," said Jackie Grant, manager of international television at Golden Boy Promotions. 


Core is an enterprise software-as-a-service (SaaS) digital asset management platform built specifically for the cloud, which Veritone added to its offerings through its acquisition of Wazee Digital, Inc. in August 2018. Core manages the complex tasks of content acquisition, effective workflow, universal access, and metadata enrichment and management, as well as automated delivery to any authorised user. The platform provides powerful metadata management and streamlined workflows to give content owners maximum operational efficiencies and control. With Core, Golden Boy editing teams can search for specific fight footage in a more organized manner and easily review its archive.


Digital Media Hub provides a central location for valuable content and makes it available for immediate global access. Through the portal's elegant user interface, customers can acquire, enhance, and distribute media gleaned from production, post-production, marketing, and  live-event environments. Digital Media Hub allows Golden Boy to share material with its partners for re-air as well as developing shoulder programming and promotional pieces. In addition, the company can restrict permissions for certain partners and track footage downloads. The portal also provides Golden Boy with the flexibility to change the layout specific to each fight event and sort content in folders specific to fight activities, making it clear to its partners what they are viewing.

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