VOOT by Viacom18 announced its partnership with the 2016 International Indian Film Academy (IIFA) where it will be the exclusive streaming partner for the event in India, which is in line with VOOT’s vision of bringing differentiated content to its digital audience.
As IIFA 2016 readies to take off later this month in Madrid, VOOT too is gearing up to provide up-to-date information about this star-studded awards function to the country’s younger generation who prefer getting their TV entertainment from Internet-connected devices.
Speaking about the association, Gaurav Gandhi, COO, Viacom18 Digital Ventures said, “We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences In India. With this association with IIFA, which already enjoys a massive fan following in India, we are strengthening our Bollywood proposition as viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand as this will be available exclusively on VOOT.”
Sabbas Joseph, Director, Wizcraft International said, “IIFA is all about bringing a grand cinematic experience to Indian fans and across the world. Within a short span of time VOOT has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will not only magnify the IIFA experience for its Indian fans – with the content now being available on-demand across screens, but it will also increase IIFA’s overall reach to a newer audience base that prefers to consume content primarily on their digital devices.”
IIFA 2016 hosts the most spectacular celebrity weekend where the stars and their fans converge together in Madrid, Spain. The highlights of the celebrations are the Videocon d2h IIFA Weekend and the Nexa IIFA Awards powered by LeEco. The entire event is organized and produced by Wizcraft International Entertainment.
Hosted by Shahid Kapoor and Farhan Akhtar, the event will showcase performances by the country’s heartthrobs including Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, Tiger Shroff and many more.