Viacom18’s video-on-demand platform, VOOT, has made it to the best apps of 2016 India list on Google Play. Some of the other apps that made it to the list are Google Allo, Google Duo, Prisma, Dubsmash, and Ted. Every year, Google releases a list of best-performing applications, games, movies, TV shows, and books on Google Play across the globe. VOOT has won under Top Trending Apps and Most Entertaining Apps in the country across categories. It is the only video-on demand app to have made it to this list and one of the only two apps to feature in two categories.
Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “To be selected in the list of top trending and most entertaining apps for 2016 by Google Play is a huge honour. It cements our belief that compelling content packaged into great user experience makes for a winning product, one that is appreciated by consumers and acknowledged by the industry. Having made it to this prestigious list in our maiden year now sets a high benchmark for us.”
VOOT was launched earlier this year and currently has over 30,000 hours of content and plans to add between over 12,000 hours of content each year. The ad-supported VOD service, besides being the singular destination for the Viacom 18 network content, also has a big focus on digital originals, exclusive unseen content around the network’s reality shows as well as the largest repository for premium kids’ content in India.
VOOT has over 15 million monthly users with monthly watch time of over 1.3 billion minutes.