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Viacom18 launches movie channel in the US with Amagi

Amagi’s Cloudport managed services provide scalability, better broadcast efficiencies

Viacom18 has launched movie channel Rishtey Cineplex in the US using Amagi’s Cloudport managed services. Rishtey Cineplex is a Hindi movie channel that airs Bollywood movies and South Indian movies dubbed in Hindi.

“Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the US market, cementing the same home connection our network has built for viewers here,” said Sudhanshu Vats, Group CEO at Viacom18.

Cloudport is the world’s first cloud-based managed services platform offering advanced automation and built-in transparency for TV networks to run and control their broadcast operations from any remote location. For Viacom18, Amagi, a cloud-based managed broadcast services provider, architected the entire broadcast workflow—from content preparation to storage and archival, playlist management and scheduling, graphics insertion, hosted playout, last-mile fibre delivery, and round the clock monitoring.

Hosted on a secure Amazon AWS cloud infrastructure, the Cloudport service integrates with third-party partners to deliver the channel feed to Dish TV in the US for distribution. Amagi’s edge playout server creates a world-class entertainment experience for the channel’s viewers, playing feature-rich graphics and DVE based on the channel playlist. Furthermore, CLOUDPORT gives Viacom18 tremendous flexibility to expand into new regions, as all of its content assets are now on the cloud.

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