Entertainment network Viacom18 last month announced its new digital business, Viacom18 Digital Ventures with the intention of bridging traditional broadcasting and digital innovation. The company has appointed Gaurav Gandhi, who is already with the network as group COO of Indiacast (the network’s integrated distribution outfit), as the CEO of the new venture.
The decision to start a new line of business comes in light of the organisation’s focussed strategy to develop a convergent digital media platform for evolved consumers and marketers. Sudhanshu Vats, group CEO, says, “Broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a highly digital audience and the current content offerings.”