13 LARGEST US PAY-TV PROVIDERS LOST ABOUT 470,000 VIDEO SUBSCRIBERS IN 2Q 2015
Industry insights major Leichtman Research Group (LRG)has found that the 13 largest pay-TV providers in the US lost about 470,000 net video subscribers in 2Q 2015, compared with a loss of about 305,000 in 2Q 2014.
The top pay-TV providers – representing about 95 per cent of the market – now account for 94.9 million subscribers, with the top nine cable companies having nearly 49 million video subscribers, satellite TV companies having 34.2 million subscribers, and the top telephone companies having about 11.7 million subscribers.
The top nine cable companies lost about 260,000 video subscribers in 2Q 2015, compared to a loss of about 510,000 subscribers in 2Q 2014. That represented the fewest losses in any second quarter since 2Q 2008.
Satellite TV providers lost 214,000 subscribers in 2Q 2015 compared to a loss of 78,000 in 2Q 2014. “The top pay-TV providers lost about 470,000 subscribers in the traditionally weak second quarter, with net losses in 2Q 2015 exceeding the previous low-water mark of about 360,000 losses in 2Q 2013,”said Bruce Leichtman, president, LRG.