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TV18 bets on front proch mam platform

4,95,000 objects under management | Leading broadcast network TV18 has adopted the latest cloud management solutions to drive the storage and content-creation workflows for its nearly 20 television stations,

including six 24-hour news channels. The company has deployed Front Porch Digital’s DIVAdirector media asset management (MAM) platform to browse, access, and restore assets stored in DIVArchive, enabling greater efficiency.

TV18 produces and sources over 10,000 hours of content every year, which poses a huge challenge as the news production team has to physically move tapes around in order to share content. Moreover, if the requested media format was different from the original, the entire tape had to be ingested and then transcoded before it was usable, which took precious time, especially for a news story that required nearly immediate turnaround.

“With DIVAdirector, we now have a proven, purpose-built MAM that lets us preview the clips before selecting them, which means our production time has gone down and production quality has gone up,” said Piyush Gupta, operations director and chief technology officer at TV18, while adding that TV18’s DIVAdirector system presently has more than 495,000 objects under management.

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