GLOBAL BROADCAST AND MEDIA TECHNOLOGY PRODUCTS AND SERVICES SLOWED CONSIDERABLY BETWEEN 2012 AND 2014
Spending on products and services in the $48 billion broadcast and media technology industry shifted dramatically between 2012 and 2014, according to a Global Market Valuation and Strategy Report (GMVR),published by IABM, a joint venture between IABM and Devoncroft Partners.
After experiencing a four per cent CAGR between 2009 and 2012, the market total for broadcast and media technology products and services slowed considerably between 2012 and 2014, achieving a CAGR of 1.3 percent.
Significantly, revenue from products (both hardware and software) declined by 0.5 per cent between 2012 and 2014, while revenue from services increased by 2.9 percent. During 2014, services accounted for approximately $26 billion, or 54 per cent of total spending by broadcast and media technology end-users.
“The combination of new digital and on-line delivery platforms, the shift to a file-based workflows, the increasing need for digital monetisation, and the promise of commercial-off-the-shelf (COTS) IT hardware managed by software-defined networking have been catalysts this change.We believe these factors will continue to alter the structure of the industry through the end of 2018,” said Joe Zaller, founder and president of Devoncroft Partners.
The GMVR draws on actual and future projected revenue and product shipment data supplied to IABM DC by technology vendors and service providers under a framework of strict confidentiality.
Peter White, CEO, IABM also pointed out: “During this period of change there has been a slowdown of investment by end users as they seek a clearer vision of the business model and product roadmap going forward.”