Special Reports

Tradeshow Bling

Now in its 50th year, IBC2017 recorded the attendance of 57,669 visitors across six days

In its 50th anniversary, IBC2017 has confirmed a year-on-year increase in visitor numbers, marking an attendance of 57,669 across the six-day event. Visitors from across the expanding media ecosystem had the opportunity to learn about the opportunities offered by ever-changing technologies–including social media TV, OTT, VR, AR, cloud, IP, bots and 5G–and to meet the most intelligent robots.
Visitors to the 15 exhibition halls witnessed many exciting new launches; Launch Pad grew year-on-year with a record number of exhibitors; the Future Reality Theatre and Content Everywhere Hub free programmes were packed with diverse and new exciting content, embracing the transformation.
Conference delegates packed the Forum to hear from leading experts from Facebook, Google, CNN, HTC Viveport, Dolby, C4 and ITV to discuss and debate the hot topics challenging the industry with a focus on media convergence and global transformation.

ALL THINGS ROBOTIC
IBC was excited to welcome robots Sophia and Professor Einstein; the expressive and exceptionally humanlike robots designed and created by Dr David Hanson, Ph.D, founder and chief executive of Hanson Robotics. Sophia responded to questions verbally and with complex facial expressions during the fascinating keynote session that covered both the technology and the ethics behind the advancement of robotics.

The trade show also introduced three new initiatives that were huge successes. The ‘IP Showcase’ saw large audiences packed in to see real-world demonstrations of proven IP end-to-end workflows for production and playout.
The ‘Startup Forum’ held in association with Media Honeypot brought a new unique event structure matching startups and scaleups with investors. HRH Prince Constantijn of Netherlands, who is championing the Dutch startup ecosystem, was the special guest. The inaugural invite only ‘C-Tech Forum’ brought together senior executives from across the media landscape to discuss and debate two key issues affecting the industry: Cyber Security and 5G. The Forums generated deep dive conversations and networking on two of the most exciting, challenging and important stimulants to impact the industry
IBC’s chief executive Michael Crimp, said, “IBC2017 celebrated its 50th anniversary with record attendance, bustling exhibition halls, new features and a dynamic conference. Now we look to the future and continue that conversation via our online community IBC365.” He also announced that the IBC2018 conference will take place from 13th to 17th September 2018, while the exhibition will run from 14th to 18th September 2018.

THOUGHT-LEADERSHIP SESSIONS
Imagine Communications organised a thought-leadership series at its IBC stand that also included a line-up of master classes – topical educational courses led by Imagine Communications subject matter experts – empowering the media and entertainment industry through transformative innovation. The IBC2017 edition of the company’s ImagineLIVE Power Sessions was a series of presentations and interactive discussions featuring prominent executives and experts from across the media and entertainment and IT industries.

These sessions and master classes were conducted at lunchtime and in the early afternoon throughout the exhibition. It included testimonials from customers and highlights of how media companies globally are adapting operations to next-generation architectures to achieve new levels of agility and evolve their media facilities to meet future market requirements. It focused on the solutions and technology trends, such as microservices, inventory optimisation, real-world IP deployments and OTT distribution, which are influencing the direction of evolving business models and monetisation practices.
“The media industry is now fully engaged in transitioning operations to a new technology foundation based on next-generation architectures that leverage IP, commercial-off-the-shelf (COTS) compute and networking resources, virtualisation and other IT technology attributes,” said Charlie Vogt, CEO, Imagine Communications, who kicked off the ImagineLIVE sessions with a special keynote on the impact of microservices that features representatives from IBM and Al Jazeera. “ImagineLIVE Power Sessions and Master Classes highlighted the trends and technologies influencing the direction of the industry and provideed valuable insights into the remaining challenges and future opportunities facing today’s media and entertainment ecosystem.”

CELEBRATING 50 YEARS OF INNOVATION
Industry excellence was recognised at the IBC Awards and Dolby Laboratories was awarded the International Honour for Excellence for 50 years of audio innovation. While accepting the award, Craig Todd, senior VP and CTO of Dolby Laboratories said, “Dolby is dedicated to advancing the science of sight and sound to create and enable spectacular experiences. The broadcast industry is one of our most important partners in this work and so this recognition is particularly meaningful for us.”
The awards ceremony, which took place in the RAI Auditorium, was hosted by scientist and broadcaster Dr Helen Czerski. Groupe Média TFO won the ‘Innovation Award for Content Creation’ and the ‘Judge’s Prize’. While thank the IBC judges, the company’s partners, Epic Games, Zero Density, stYpe and CEV as well as its employees, Groupe Média TFO’s VP, technologies and optimisation, Éric Minoli said, “What an honour as a not-for-profit broadcaster and content creator to win this IBC Innovation Award in 2017. This recognition is a real game-changer for us; it gives us the strength to continue reinventing ourselves!”

The ‘Innovation Award for Content Everywhere’ was won by BT Sport. COO Jamie Hindhaugh said, “Our huge thanks to IBC and the judges for recognising the incredible effort and game changing innovation that BT Sport and our partners delivered at this year’s UEFA Champions League final in Cardiff. We are very proud that our unique partnership approach allows us to consistently drive high quality technical and editorial innovation that is aligned with our strategic vision to be at the heart of sport.
The ‘Innovation Award for Content Distribution’ went to VOOT. Senior VP and head product and technology Rajneel Kumar said, “We are delighted that IBC has recognised our initiative to fundamentally change content delivery to our audience via Progressive Web Apps. We are thankful to Google for partnering with us in creating this superlative consumer experience. We hope to keep innovating and taking initiatives that help transform the market.”
TV Globo took the title of ‘Best Conference Paper’ for its paper entitled ‘Big data for data journalism, enhanced business analytics and video recommendation at Globo’. The technical papers programme runs to the core of the IBC Conference and TV Globo’s move into data analytics as a core operation of the business has revolutionised their working practices.

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