Ten Sports Network brings viewers a four-month long uninterrupted Cricket Festival. The broadcaster has roped in major sponsorship deals for the event – with Micromax as the presenting sponsor, Gillette and FOGG as the co-presenters and Kent RO as the studio sponsor for ‘Straight Drive’.
Speaking on the Cricket Festival, Rajesh Sethi, Global CEO of Ten Sports Network said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket from across the world. Most of the matches resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country that have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and FOGG as the co-presenters and KENT RO as the sponsor of ‘Straight Drive’, cricket’s most popular analysis show.”
Commenting on the partnership, Shubhajit Sen, Chief Marketing Office, Micromax Informatics said, “Being a youth centric brand, Micromax has always focused on movies, sports and music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country.”
The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.