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Talking Business Over Tea

Riedel Communications held a session with veterans on the sidelines of BroadcastAsia 2016 to discuss the impact of innovation on the broadcasting industry. Trade shows are a great …


Riedel Communications held a session with veterans on the sidelines of BroadcastAsia 2016 to discuss the impact of innovation on the broadcasting industry.

Trade shows are a great place to meet business partners and customers. But talking to them individually and repeatedly about changes taking place in the industry can be quite a tedious affair and often lot of what is said can be lost in paraphrasing.

So, Riedel Communications decided that an ideal way to discuss the effect of innovation would be to gather industry veterans for an informal panel discussion on the sidelines of Broadcast Asia 2016. During its ‘Teatime Tech Talk’ session, Riedel Communications’ CEO, Thomas Riedel joined C-level peers to provide an insight on how groundbreaking solutions are altering the broadcast landscape.

“BroadcastAsia proved to be an essential event for the exhibition of emerging technologies, and particularly the impact of IP on how broadcasters and other media professionals deliver their products and services,” he said. “Building on this rich exhibition, our Tech Talk provided a valuable look at these technologies and solutions and the role they are playing in shaping the broadcast business.” Riedel Communications held a session with veterans on the sidelines of BroadcastAsia 2016 to discuss the impact of innovation on the broadcasting industry.

During its ‘Teatime Tech Talk’ session, Riedel Communications’ CEO, Thomas Riedel joined C-level peers to provide an insight on how groundbreaking solutions are altering the broadcast landscape.

During the ‘Teatime Tech Talk’ session, Riedel Communications’
CEO, Thomas Riedel joined C-level peers to provide an insight on how
groundbreaking solutions are altering the broadcast landscape.

TECH TALK ON IP ADOPTION
Held at Marina Bay Sands in Singapore this year, BroadcastAsia is recognized as the continent’s must-attend international event for the pro audio, film and broadcasting industries. Offering educational and networking opportunities, the 2016 event drew over 48,000 professionals from broadcast, production, post-production, digital media, and entertainment companies, houses of worship, educational institutions, systems integration firms and rental houses.

The speakers at Riedel Communications’ panel discussion included notable names like Fintan McKiernan, CEO-Southeast Asia at Ideal Systems; Andrew Yeo, publisher at Asia-Pacific Broadcasting, Singapore; Loh Siu Yin, owner of Beyond Broadcast, Singapore; Gede Mayun, deputy project director at Telkom Vision, Indonesia; and Unmish Parthasarthi, principal at Picture Board. The group not only explored the impact of new technologies and workflow, but also shared their opinions on the importance of innovation as a means to sustainable value. All agreed that the industry was well on its way toward full IP adoption.

“Customers are making sure that their investments do not become obsolete too quickly, and are looking at pricing on baseband and on IP,” stated Mc Kiernan. “Currently, IP is more expensive, but the last CRT TV sets were cheaper than the early flat screen TVs — and then they were gone in 18 months. We have already started moving customers to full IP, and we believe the tipping point for the industry will come in the next few years.”

“IP is great for store-and-forward and for playout. But when it comes to live and OB applications, beware! There can be dragons there,” added Siu Yin of Beyond Broadcast. He added that the killer feature of IP broadcasting is software-defined networking. Since IP was on top of everyone’s mind during the discussion as well as the BroadcastAsia event, he added that when broadcasters can reconfigure their networks five minutes before going to air, that is when we will know we have entered the realm of IP.

That might happen sooner than later. Most vendors are already trying their best to facilitate it and broadcasters are just waiting for that eventuality to come to a pass.

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