News

Star India wins IPL rights for INR 16,347.50 crore

Star India has won the VIVO Indian Premier League’s (IPL) global media and digital broadcast rights for the five-year period between 2018 and 2022. The Media Broadcast & Digital Rights were won by Star India through an invitation to tender (ITT) bidding process with the broadcaster winning a global consolidated bid of INR 16,347.50 crore. A total of 14 bids were received. The bids came from beIN IP Ltd, Star India Pvt Ltd, Followon Interactive Media Pvt Ltd, Sony Pictures Networks Pvt Ltd, Times Internet Ltd, Supersport International (Pty) Ltd, Reliance Jio Digital Services Pvt Ltd, Gulf DTH FZ LLC, Econet Media Ltd, Facebook Inc, DAZN / Perform Group, Yupp TV, Airtel, and BAM Tech.
C K Khanna, acting president, BCCI said, “We are happy to announce Star India as our new global media and digital partner. We thank all the bidders that participated in the process. We have ensured that transparency of the highest form was maintained throughout the process.”
Added Amitabh Choudhary, BCCI’s acting secretary, “We welcome Star India on board as our broadcast and digital partner. Cricket as a sport has evolved over the years and today’s bids were a reiteration of VIVO IPL’s growing global popularity.”
“We are honoured to be selected as IPL’s Global Media Rights Partner and we thank BCCI for conducting such a transparent process. The VIVO Indian Premier League is undoubtedly one of the most exciting sporting leagues in the world and this acquisition of media rights reaffirms our commitment to serve cricket fans and make cricket even bigger than it is. We are delighted that in Star, IPL has found its natural home. We look forward to bringing this exciting format to our audiences across the world in a quality that all our viewers are accustomed to both on television as well as on digital on Hotstar,” said Uday Shankar, chairman and CEO, Star India.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *