Artel Video Systems, a provider of innovative IP- and fiber-based media transport solutions supporting global telecommunications, broadcast, and related markets, has appointed Rafael Fonseca as VP and director of product management. Fonseca brings significant experience in executive management, product management and marketing, and sales at established and startup companies.
“Rafael’s strength in developing comprehensive product portfolios will be critical to Artel’s growth,” said Mike Rizzo, president and CEO of Artel Video Systems. “We are excited to add him to our management committee and look forward to his leadership in defining the strategic direction of Artel’s product portfolio.”
Prior to joining Artel, Fonseca held various product management roles in technology and networking companies identifying market requirements, managing product evolution, and developing product positioning in support of sales, marketing, and business development. Aligning customers’ business objectives with technology, he implemented strategies to transform product portfolios, improving customer satisfaction while increasing market penetration.
Previously, Fonseca was a member of the founding team at Cedar Point Communications, where he served as VP-Product Management, Marketing, and Sales Engineering. The company was acquired by GENBAND, a specialist in technology, telecommunications, and multimedia IP solutions.
Early in his career, Fonseca was a member of Bell Laboratories’ technical team responsible for research and development in the areas of networking synchronization, adaptive echo cancellation, and equalization for data communication and optical networking systems.
“Artel’s leadership in designing and manufacturing broadcast-quality media transport equipment creates a unique opportunity for the industry,” said Fonseca. “I look forward to collaborating with our customers and partners, identifying their technology requirements and business needs, and leveraging Artel’s expertise to enhance and develop solutions to meet their needs and increase its penetration in new markets.”