Radio City 91.1FM brings listeners renowned singers like Shaan, Farhan Akhtar, Shankar, Ehsaan, Loy, Salim, Sulaiman and Ayushmann Khurana and Sunidhi at a live radio concert for the first time with their initiative, Gig City. The company claims that this is India’s first live multi-city simulcast of a concert that follows the concept ‘Aap Jahaan, Concert Wahaan’, which goes wherever you are and where the biggest names in the music industry will mesmerize listeners with their music.
The show promises to bring to music lovers a musical experience, without leaving the comforts of their home. With six artists performing over 12 weeks, Radio City is all set to introduce a new format with Gig City.
Speaking about Gig City, Abraham Thomas, CEO, Radio City 91.1FM said, “After the launch of ‘Rag Rag Mein Daude City’, we bring Gig City, where listeners can experience the energy of a live concert wherever they are. Imagine hearing a Farhan Akhtar or a Shankar Mahadevan Live sitting on your couch at home!! This is unleashing the power of radio from a passive background medium to an interactive engaging medium.”
Kartik Kalla, EVP & Head – Programming, Marketing and AudaCITY added, “Listeners consume great content, not just platforms. Gig City gives us the opportunity to provide engaging content across, on-air and online platforms. In many ways this is different from regular radio programming playing uninterrupted music by the artists that gives a live concert feel.”
Gig City will be aired across all Radio City markets nationally and in Hyderabad. This will be augmented with a nationwide marketing campaign with initiatives such as print, radio, and digital OOH advertising, pub and mall activations.