Prasar Bharati Woos German Counterpart

Mou to catapult DD on global DTH platform | Prasar Bharati (PB), India’s public service broadcaster, last month signed a Memorandum of Understanding (MoU) with Deutsche Welle (DW), Germany’s Public Service Broadcaster.

The agreement between the two entities would facilitate the availability of Doordarshan programmes on a DTH platform. This would entail coverage of DD through whole of Europe, Asia, North Africa and Australia would be covered as zones. This would also provide DD a viable DTH distribution platform. The initiative assumes importance in view of providing a platform to project India’s view point to a global audience in a cost effective manner.

Speaking on the occasion, CEO Prasar Bharati Jawhar Sircar said the MOU provided an important platform to position DD content globally. The content for the platform would be created based on the consultation with various stakeholders. The MoU also entails distribution of ‘India Channel’ on DTH Platform of Hotbird-13B Satellite and the reciprocal distribution of DW-TV on DD Freedish. Hotbird-13B is an extremely popular DTH platform in Europe. Placing DD on Hotbird will also give it full access to the MENA regions, where Indians work and reside in large numbers.

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