ALLIANCE WILL FOCUS ON HIGH QUALITY PRODUCTION AND EXCHANGE OF SHOWS
Two of the world’s leading broadcasters – Prasar Bharati,India’s public service broadcaster, and Digital Television Russia (DTR), Russia’s biggest pay-TV programmer, last month signed a Memorandum of Understanding (MoU) on cooperation that will set the stage for a new media era in both countries.
This strategic alliance will focus on high quality production, marketing and distribution of content related to art, culture, trade & science, research and technology etc. Joint production and exchange of TV programs and related services will give audiences in both countries an unprecedented access to a rich variety of thematic entertainment and factual content.
The MoU was signed by Jawhar Sircar, Prasar Bharati CEO and Dmitry Mednikov and Ayuna Badmaeva, representatives of Digital Television Russia, at The Royal Plaza, Delhi. This partnership will cross-promote each nation’s unique culture and traditions through cooperation in all areas in the media arena.
From adaptation of iconic TV programs in each broadcaster’s library, right up to the sharing of best practices, this coming together will not only benefit viewers in India and Russia, but will also inspire media executives
in both countries to explore new and exciting ways of communicating their stories.
“Through this new MoU, we look forward to a reassertion of our historic bonds and seek to know each other’s country,people and advancements even better,” said Jawhar Sircar,CEO, Prasar Bharati Dmitry Mednikov, Deputy CEO, Russia Television and Radio said that DTR is committed to developing local content in India for distribution by local players, and will re-invest their revenues into local content